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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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Unique influences of cognitive and affective customer-company identification
Wolter, Jeremy S.; Cronin, J. J. - In: Journal of business research : JBR 78 (2017), pp. 172-179
Persistent link: https://www.econbiz.de/10011736275
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Creating ultimate customer loyalty through loyalty conviction and customer-company identification
Wolter, Jeremy S.; Bock, Dora; Smith, Jeffery S.; … - In: Journal of retailing 93 (2017) 4, pp. 458-476
Persistent link: https://www.econbiz.de/10011790705
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A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 242-258
Persistent link: https://www.econbiz.de/10001020259
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Determinants of retail profit performance : a consideration of retail marketing strategies
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 40-53
Persistent link: https://www.econbiz.de/10001020346
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An examination of the relative impact of growth strategies on profit performance
Cronin, J. J. - In: European journal of marketing : EJM 22 (1988) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10001071499
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It depends : moderating the relationships among perceived waiting time, anger, and regret
Voorhees, Clay M.; Baker, Julie; Bourdeau, Brian L.; … - In: Journal of service research : JSR 12 (2009/10) 2, pp. 138-155
Persistent link: https://www.econbiz.de/10003901023
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The implications of third-party customer complaining for advertising efforts
Cronin, J. J.; Fox, Gavin L. - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 21-33
Persistent link: https://www.econbiz.de/10003986789
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Corporate social responsibility in sport
Bradish, Cheri; Cronin, J. J. - In: Journal of sport management : the official journal of … 23 (2009) 6, pp. 691-697
Persistent link: https://www.econbiz.de/10003929231
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Worth waiting for : increasing satisfaction by making consumers wait
Giebelhausen, Michael D.; Robinson, Stacey G.; Cronin, J. J. - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10010218003