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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Pricing of higher education : the case of top-ranked MBA programs
Chen, Andy W.; Chen, Hao - In: Economics and Business Letters : EBL 10 (2021) 3, pp. 310-318
Persistent link: https://www.econbiz.de/10012596150
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Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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The market oriented university : transforming higher education
Davis, John - 2016
1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...
Persistent link: https://www.econbiz.de/10012419805
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Unique challenges of segmentation and differentiation for higher education
Story, John - In: Journal of marketing for higher education 33 (2023) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
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Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.; El Refae, Ghaleb A. - In: Journal of marketing for higher education 32 (2022) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
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Towards a praxis of sustainability education in universities
Holdsworth, Sarah; Hegarty, Kathryn - In: International journal of innovation and sustainable … 9 (2015) 3/4, pp. 205-226
Persistent link: https://www.econbiz.de/10011439634
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A multivariate analysis of undergraduate business schools' curricula in Turkey
Sarıgül, Haşmet; Sengelen, Hakan Eren - In: Journal of education for business 97 (2022) 3, pp. 150-160
Persistent link: https://www.econbiz.de/10013167360
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Higher education and employability in Tanzania : students' account
Kibona, Bertha - In: Journal of international development : the journal of … 36 (2024) 1, pp. 254-267
Persistent link: https://www.econbiz.de/10014472583
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Navigating change : assessing organizational agility in higher education management, examining the implementation of educational processes, and understanding student expectations f...
Kwasek, Artur; Kocot, Maria; Gąsiński, Hubert; … - In: European research studies 27 (2024) 1, pp. 215-227
Persistent link: https://www.econbiz.de/10014535577