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Methodological issues in adver...
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Pelsmacker, Patrick de
77
Kaiser, Harry M.
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Gierl, Heribert
71
Eisend, Martin
66
Taylor, Charles Raymond
54
Esch, Franz-Rudolf
50
Anderson, Simon P.
46
Septianto, Felix
45
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41
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41
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40
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40
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39
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38
Rosengren, Sara
38
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36
Dahlén, Micael
35
Stafford, Marla Royne
35
Bosetti, Valentina
34
Okazaki, Shintaro
34
Stephan, Paula E.
32
Terlutter, Ralf
32
Tucker, Catherine
32
Chan, Kara
31
Huh, Jisu
31
Saffer, Henry
31
Yoon, Sukki
31
Hudders, Liselot
30
Van Reenen, John
30
Yoon, Hye Jin
30
Nickel, Volker
29
Nilssen, Tore
29
Pauwels, Koen
29
Pflaum, Dieter
29
Reijmersdal, Eva A. van
29
Bruhn, Manfred
28
Carraro, Carlo
28
Hundhausen, Carl
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Rossiter, John R.
28
Sørgard, Lars
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OECD
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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Nordic Council of Ministers
12
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Journal of advertising research
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International journal of advertising : the review of marketing communications
299
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Working Papers / Census Bureau, Department of Commerce
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European Journal of Marketing
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NBER working paper series
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Research policy : policy, management and economic studies of science, technology and innovation
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Journal of Consumer Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : innovations in planning and applied research
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European journal of marketing : EJM
107
Journal of marketing
99
International journal of internet marketing and advertising : IJIMA
97
Journal of current issues and research in advertising : JCIRA
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of current issues and research in advertising
88
Technological forecasting & social change : an international journal
87
Young Consumers
83
Marketing : ZFP ; journal of research and management
81
Journal of historical research in marketing
80
International Marketing Review
79
European journal of operational research : EJOR
77
Health marketing quarterly
77
Marketing letters : a journal of research in marketing
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Marketing Intelligence & Planning
72
Marketing Science
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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ECONIS (ZBW)
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BASE
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Showing
1
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10
of
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date (oldest first)
1
Research
in
advertising
Wimmer, Roger
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 454-478)
.
2000
Persistent link: https://www.econbiz.de/10001611165
Saved in:
2
Sources of published
advertising
research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
3
Advertising
research
White, Percival
-
1978
-
[Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
Saved in:
4
Advertising
research
Holbert, Neil B.
-
1975
Persistent link: https://www.econbiz.de/10002849920
Saved in:
5
Ad testing
Baldinger, Allan L.
;
Cook, William A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 487-505)
.
2006
Persistent link: https://www.econbiz.de/10003420650
Saved in:
6
Qualitative
research
in
advertising
: twenty years in revolution
Scott, Linda M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 59-69)
.
2006
Persistent link: https://www.econbiz.de/10003445795
Saved in:
7
The use of
research
in
advertising
1928
Persistent link: https://www.econbiz.de/10003259511
Saved in:
8
Qualitative
research
in
advertising
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10011686457
Saved in:
9
Navigating the complexities of grounded theory
research
in
advertising
Goulding, Christina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10011686461
Saved in:
10
Methodological guidelines for
advertising
research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
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