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Purpose – This study aims to analyze the relationship between KM infrastructures, knowledge process capabilities, creative organizational learning, and organizational performance. The primary research focus is on the relationships between the KM infrastructure, which includes cultural,...
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Purpose: This paper aims to intend to study the effect of movie production efficiency on eWOM and the moderating effect of efficiency on the relationship between eWOM and review helpfulness for movies. Design/methodology/approach: Production efficiency is suggested by comparing the power of...
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Purpose: While a number of studies examined the eWOM (online word-of-mouth) factors affecting box office, the studies on the impact of review helpfulness on box office are lacking. The purpose of this paper is to fill the void in previous studies and further extend prior work regarding eWOM and...
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