Exploring the determinants of and predicting the helpfulness of online user reviews using decision trees
Sangjae Lee and Joon Yeon Choeh
| Year of publication: |
2017
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|---|---|
| Authors: | Lee, Sangjae ; Choeh, Joon Yeon |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 4, p. 681-700
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| Subject: | Logistic regression | Prediction model | Online review helpfulness | Decision tree | Determinants of helpfulness | Online user reviews | Virales Marketing | Viral marketing | Prognoseverfahren | Forecasting model | Entscheidungsbaum | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-06-2016-0398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011704344