Different package designs call for different ways of revealing the product. In this research, we demonstrate that packaging that calls for unveiling — the removal of the cover of a concealed, stationary object — enhances the perceived value of the product compared to other forms of product...

This research is based on the insight that the language we use to describe our choices serves as a feedback mechanism that either enhances or impedes our goal-directed behavior. Specifically, we investigate the influence of a linguistic element of self-talk, in which a refusal may be framed as...