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Variations in involvement: motivating bystanders to care for senior citizens

Keller, Sarah; Wilkinson, Timothy - In: International Journal of Pharmaceutical and Healthcare … 11 (2017) 2, pp. 117-132

bystanders to engage in prosocial behaviors, health communicators and marketers are challenged to address a vast range of public … increase volunteerism and financial donations among bystanders. Design/methodology/approach A cross-sectional mail survey was … involvement in senior care. Findings High-involvement individuals viewed the ads more favorably and exhibited stronger senior …

Persistent link: https://www.econbiz.de/10014796059

A health-oriented decision model of insect protein bars : moderated by age and sensory appeal

Lee, Jinha; Kim, Woo Gon; Kavitha Haldorai; Song, … - In: International journal of hospitality management 131 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015434790

An empirical examination of subjective age in older adults

Agogo, David; Hajjat, Fatima; Milne, George R.; Schewe, … - In: Health marketing quarterly 34 (2017) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10011686972

An intergenerational perspective on life satisfaction and its drivers : a comparison between 18-29-year-old and 50+ consumers in Germany

König, Tatjana Maria; Larsen, Val - In: Journal of strategic marketing 25 (2017) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10011743007

What's my age again? : the influence of subjective age on consumer health-related attitudes

Brannon, Daniel; Miller, Chadwick J. - In: Health marketing quarterly 36 (2019) 3, pp. 254-270

Persistent link: https://www.econbiz.de/10012200144

Patient experience in the digital age : an investigation into the effect of generational cohorts

Alkire, Linda; O'Connor, Genevieve E.; Myrden, Susan; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012305914

Marketing preventive health to baby boomers : what if unhealthy lifestyles are attributable to the counterculture?

Shen, Anyuan - In: Journal of macromarketing 39 (2019) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10012009270

Lifestyle and dietary factors associating with dementia status in the community-dwelling elderly aged 65 and older in a suburban town of Tokyo

Chisako, Yamamoto; Tanji, Hoshi - In: International journal of social sciences : IJoSS 7 (2018) 2, pp. 109-133

Persistent link: https://www.econbiz.de/10011927933

Towards a framework of healthy aging practices

Yen, Dorothy; Cohen, Geraldine; Wei, Liyuan; Asaad, Yousra - In: Journal of business research : JBR 142 (2022), pp. 176-187

Persistent link: https://www.econbiz.de/10013168122

Rethinking the elderly consumers' motivational shifts : the roles of time perception and goal orientation

Kim, Jihern; Min, Dongwon; Lee, Eunkyung - In: International journal of advertising : the review of … 43 (2024) 5, pp. 874-903

Persistent link: https://www.econbiz.de/10014551075