"This pioneering Handbook details the origins of the concept of frugal innovation, its emergence as an academic field of interest, and the driving forces behind it. It presents new empirical evidence and critical perspectives on what frugal innovation entails, from a range of disciplines...

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed...

Rez.: Kernbegriff dieses Leitfadens für eine neue Art von Globalisierung ist "Bottom of the Pyramid (BOP)", das sind "die 4 Milliarden Menschen, die von weniger als 2 US-Dollar am Tag leben". Kerngedanke ist, in den Entwicklungsländern neben dem Staat und neben den Hilfsorganisationen und...