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The role of the marketing strategy process in the innovativeness-performance relationship of SMEs

Finoti, Lucas; Didonet, Simone Regina; Toaldo, Ana Maria; … - In: Marketing intelligence & planning 35 (2017) 3, pp. 298-315

Persistent link: https://www.econbiz.de/10011706978

Engagement in social networks : a multi-method study in non-profits organizations

Klafke, Renata V.; Gomes, Paulo M.; Mendonça Junior, … - In: International review on public and non-profit marketing 18 (2021) 2, pp. 295-315

Persistent link: https://www.econbiz.de/10012545542

How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes

Proença, Marina; Costa, Bruna Cescatto; Didonet, … - In: Management research review 47 (2024) 5, pp. 744-766

Persistent link: https://www.econbiz.de/10014515880

The role of supply chain integration in the relationship between market orientation and performance in SMEs

Didonet, Simone Regina; Frega, José Roberto; Toaldo, … - In: International Journal of Business Science & Applied … 9 (2014) 2, pp. 16-29

The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were...

Persistent link: https://www.econbiz.de/10011946347

The impact of market information use on entrepreneurial performance : insights from the UK food industry

Didonet, Simone Regina; Fearne, Andrew P. - In: Journal of small business & enterprise development 30 (2023) 5, pp. 967-986

Persistent link: https://www.econbiz.de/10014430410

The innovation orientation influence on architectural marketing capabilities and the impact on innovation performance

Pscheidt-Gieseler, Tatiane Cristina; Didonet, Simone Regina - In: International journal of business innovation and research 15 (2018) 3, pp. 277-300

Persistent link: https://www.econbiz.de/10011954642

Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance

Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - In: International small business journal : ISBJ 38 (2020) 2, pp. 90-110

Persistent link: https://www.econbiz.de/10012214667

The role of perceived justice in buyer-supplier relationships in times of economic crisis

Matopoulos, Aristides; Didonet, Simone Regina; … - In: Journal of purchasing and supply management 25 (2019) 4, pp. 1-11

Persistent link: https://www.econbiz.de/10012131940

Service-dominant logic and nonprofit organizations : a value creation perspective

Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83

Persistent link: https://www.econbiz.de/10012423891

Innovation strategy and network capability as marketing innovation enablers

Costa, Bruna Cescatto; Didonet, Simone Regina - In: International journal of business innovation and … 23 (2020) 3, pp. 370-383

Persistent link: https://www.econbiz.de/10012507067