Purpose – The purpose of this paper is to develop an agility evaluation approach to determine the most suitable agile system for implementing mass customization (MC) strategies. Evaluating the alternatives and comparing across them, the best practices of the efficient organization can be...

Purpose – The purpose of this paper is to develop a new model, namely service quality measurement for E_Electricity utility service in Odisha a state of India for the measurement of service quality. Design/methodology/approach – Service quality regulation is an important and timely issue in...

In today's business scenario, enterprises have become more concerned towards mass customisation (MC) providing a wide variety of products that satisfy customers' specific requirements. Enormous product variety invites escalating costs and complexity in manufacturing context. In order to respond...