« L’année 2021 a marqué les 50 ans de l’entrée en vigueur, au Québec, de la Loi sur la protection du consommateur. Cet ouvrage présente un bilan du mouvement consumériste au Québec, traite des enjeux qui caractérisent le rapport de pouvoir entre organisations et consommateurs et...

Purpose – The purpose of this paper is to analyse the cultural impact and the importance of the Montreal Canadiens hockey club for its francophone fans, as well as to define to which extent young French Canadians (“Quebecers”) associate themselves with the team as a part of their identity...

Purpose – The purpose of this research is to understand the overall consumer experience, while highlighting the means through which consumers live and take possession of what they consume. Design/methodology/approach – Holt’s typology serves as the theoretical background. Choosing a...