Cruz-Cárdenas, Jorge; Arévalo-Chávez, Patricio; … - In: Journal of Fashion Marketing and Management: An … 22 (2018) 1, pp. 99-113
Purpose: The purpose of this paper is to establish the predictors of consumers’ annual monetary expenditures on clothing and footwear in Quito, the capital of Ecuador, a developing Latin American country. Design/methodology/approach: The research followed an exploratory, sequential, mixed...