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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content engagement
Mir, Imran Anwar; Salo, Jari - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
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Digitalization, internationalization, and firm performance : a resource-orchestration perspective on new OLI advantages
Bhandari, Krishna Raj; Zámborský, Peter; Ranta, Mikko; … - In: International business review : the official journal of … 32 (2023) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10014373642
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Factors affecting psychological ownership in playful consumption experience
Shahzad, Muhammad Faisal; Salo, Jari - In: Journal of contemporary marketing science 6 (2023) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10014422221
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Ethical marketing in the blockchain-based sharing economy : theoretical integration and guiding insights
Teck Ming Tan; Salo, Jari - In: Journal of business ethics : JBE 183 (2023) 4, pp. 1113-1140
Persistent link: https://www.econbiz.de/10014286448
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You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan; Salo, Jari; Aspara, Jaakko - In: Journal of business research : JBR 171 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
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Opportunities of international e-services : a conceptual model
Sharma, Arun - In: E-Services : opportunities and threats, (pp. 63-77). 2007
Persistent link: https://www.econbiz.de/10003490255
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Emerging transformations in the business-to-business global salesforce
Sharma, Arun - In: Business-to-business marketing management : strategies, …, (pp. 219-244). 2012
Persistent link: https://www.econbiz.de/10009532708
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Improving customer service and profitability through customer intervention in service relationships
Sharma, Arun - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10003807750
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Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun - In: Industrial marketing management : the international … 88 (2020), pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
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The survival of internet-based B2B exchanges : the critical role of relationships
Pillai, Kishore Gopalakrishna; Sharma, Arun - In: Customer relationship management in electronic markets, (pp. 51-65). 2003
Persistent link: https://www.econbiz.de/10002410937