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The duality of political brand equity
Phipps, Marcus; Brace-Govan, Jan; Jevons, Colin - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 496-514
Persistent link: https://www.econbiz.de/10008650066
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Beyond poverty : social justice in a global marketplace
Scott, Linda; Williams, Jerome D.; Baker, Stacey Menzel; … - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10009234915
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From right to responsibility : sustainable change in water consumption
Phipps, Marcus; Brace-Govan, Jan - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 203-219
Persistent link: https://www.econbiz.de/10009405007
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Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica; Brace-Govan, Jan; Brennan, Linda; … - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10009670532
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Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
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Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
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Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and macromarketing in the health domain
Gould, Stephen J.; Semaan, Rania W. - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
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Consumption of disposed goods for moral identities : a nexus of organization, place, things and consumers
Brace-Govan, Jan; Binay, Itir - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003943321
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Jargon as imagining : Barthes' semiotics and excavating subcultural communication
Burgh-Woodman, Hélène de; Brace-Govan, Jan - In: Qualitative market research : an international journal 11 (2008) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10003698918
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Special issue: Ethnography and culture from the antipodes and Asia
Brace-Govan, Jan - In: Australasian marketing journal 23 (2015) 4, pp. 265-266
Persistent link: https://www.econbiz.de/10011419405