Purpose: The purpose of this paper is to show and critically discuss the motivations, conflicting narratives, practices and effects around the marketisation of cultural heritage. The work focusses on the exemplar case study of the ancient temple of the Athenian Parthenon, as a proto-brand, to...

Purpose – The purpose of this research is to investigate the practice of business investment in arts and culture, and provide a better understanding of this phenomenon from a competitive strategy perspective. Design/methodology/approach – Our understanding of the way in which companies build...

Sponsorship and cultural patronage has often been associated with a company’s non-business or philanthropic plans. They have always been treated as separate practices from the core activities of any particular business and have not been analysed from a business perspective. Although some...

A large part of the recent research and theoretical debate in economic geography underlines the central role of networks and relational perspectives. Although networks and their social dimension are recognised as central to the regional economic development, often the focus of research is in the...