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Consumer behaviour
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31
Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
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32
Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
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33
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
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34
Using Schmid-Leiman solution with higher-order constructs in marketing research
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Mohan, Geetha
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 513-526
Persistent link: https://www.econbiz.de/10013393473
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35
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
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36
Public service announcements : a literature review and way forward
Sivakumaran, Bharadhwaj
;
Harindranath, R. M.
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2451-2478
Persistent link: https://www.econbiz.de/10014427320
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37
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
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38
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
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39
Mind the game you set for better website patronage
Krishna, Kriti
;
Sivakumaran, Bharadhwaj
;
Maheswarappa, …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1560-1590
Persistent link: https://www.econbiz.de/10014252314
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40
Store environment's impact on variety seeking behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 419-429
Persistent link: https://www.econbiz.de/10009979336
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