Moura e Sá, Patrícia; Cunha, Patrícia - In: The TQM Journal 31 (2019) 3, pp. 436-450
Purpose: It is widely accepted that doing exercise regularly is essential to promote physical, psychological and social well-being. Yet, often dropout rates tend to be high. The purpose of this paper is to propose a model to understand the potential drivers of satisfaction and loyalty in the...