Sun, Miao; Tian, Ye; Yan, Yufei; Liao, Yi - In: Nankai Business Review International 10 (2019) 2, pp. 233-258
Purpose: This paper aims to study the mixed after-sales service which simultaneously offers return and replacement services. The authors develop a model to propose what kind of after-sales service the firm should choose and how to make the after-sales service policy to improve the profit. The...