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Digital servitization and sustainability through networking : some evidences from IoT-based business models
Paiola, Marco; Schiavone, Francesco; Grandinetti, Roberto; … - In: Journal of business research : JBR 132 (2021), pp. 507-516
Persistent link: https://www.econbiz.de/10012581678
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Exploring success factors of marketing in private healthcare organizations : evidence from Lebanon
Arzubiaga, Unai; Schiavone, Francesco; Mohamad, Talal Ali; … - In: The journal of business & industrial marketing 37 (2022) 8, pp. 1734-1744
Persistent link: https://www.econbiz.de/10013401921
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To trust or not to trust? : an assessment of trust in AI-based systems: concerns, ethics and contexts
Omrani, Nessrine; Rivieccio, Giorgia; Fiore, Ugo; … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013417297
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Are you attractive enough? : an empirical analysis on user innovators' characteristics and the creation of new social ventures
Rivieccio, Giorgia; Raïes, Karine; Schiavone, Francesco - In: Technological forecasting & social change : an … 189 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014266705
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Winning the China vitamin war by building a strong brand
Chen, Junsong; Burgers, William P. - In: International journal of pharmaceutical and healthcare … 1 (2007) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10003936988
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Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice
Laforet, Sylvie; Chen, Junsong - In: Journal of world business : JWB 47 (2012) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10009406780
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Customer satisfaction and consumer expenditure in selected European countries
Yeung, Matthew C. H.; Ramasamy, Bala; Chen, Junsong; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 406-416
Persistent link: https://www.econbiz.de/10010223383
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A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
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Selling to the urban Chinese in East Asia : do CSR and value orientation matter?
Ramasamy, Bala; Yeung, Matthew C. H.; Chen, Junsong - In: Journal of business research : JBR 66 (2013) 12, pp. 2485-2491
Persistent link: https://www.econbiz.de/10010211274
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Marketing management in Asia
Paliwoda, Stanley J. (ed.); Andrews, Tim G. (contributor);  … - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009658523