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What affects university image and students' supportive attitudes : the 4Q Model
Erkan, Ismail; Unal, Sevtap; Acikgoz, Fulya - In: Journal of marketing for higher education 33 (2023) 2, pp. 205-222
Persistent link: https://www.econbiz.de/10014419293
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Travelers' takes on hotel-restaurant co-branding : insights for China
Guillet, Basak Denizci; Tasci, Asli D. A. - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10009880434
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An exloratory study of multi-cultural views on the Disney-McDonald's alliance
Guillet, Basak Denizci; Tasci, Asli D. A. - In: Journal of travel and tourism marketing 27 (2010) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10003963333
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Fashionable hospitality : a natural symbiosis for Hong Kong's tourism industry?
Tasci, Asli D. A.; Denizci, Basak - In: International journal of hospitality management 29 (2010) 3, pp. 488-499
Persistent link: https://www.econbiz.de/10003983175
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Modeling the commonly-assumed relationship between human capital and brand equity in tourism
Denizci, Basak; Tasci, Asli D. A. - In: Journal of hospitality marketing & management 19 (2010) 6, pp. 610-628
Persistent link: https://www.econbiz.de/10008651271
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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Visa restrictions and their adverse economic and marketing implications : evidence from China
Song, Haiyan; Gartner, William C.; Tasci, Asli D. A. - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 397-412
Persistent link: https://www.econbiz.de/10009408437
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Chinese hoteliers' take on hotel co-branding in China
Guillet, Basak Denizci; Tasci, Asli D. A. - In: Tourism review : the official journal of the AIEST 67 (2012) 4, pp. 3-11
Persistent link: https://www.econbiz.de/10009686071
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Judging the book be the cover : consumer preferences of hospitality industry uniforms for destination brands
Tasci, Asli D. A.; Guillet, Basek Denizci; Gartner, … - In: Tourism review : the official journal of the AIEST 69 (2014) 2, pp. 89-110
Persistent link: https://www.econbiz.de/10010410814
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Worker and consumer face-off on cultural distance and satisfaction
Boylu, Yasin; Tasci, Asli D. A.; Gartner, William C. - In: Tourism review : the official journal of the AIEST 64 (2009) 4, pp. 37-52
Persistent link: https://www.econbiz.de/10008696535