Focusing on competitive dynamics, this study examines the strategic issues Boeing has faced in seeking to maintain its leading position in the airline industry. Boeing's status as a first mover in the aerospace industry has made it a world-leading company; however, the external environment and...

This study uses the lens of competitive dynamics to examine the coopetition process, which combines both cooperation and competition, employed by Qualcomm within the SoC (System on a Chip) design market related to smart devices. Qualcomm succeeded in developing the first SoC, which integrated...

While existing studies regarding organizational vacillation theory have focused on examining how vacillation may lead to ambidexterity, few studies have focused on how vacillation itself happens and whether it happens symmetrically or not. To bridge this research gap, this paper analyzed...

This study aims to examine how unrelated diversification facilitate firm’s growth and innovation. To achieve this goal, we investigate how Maeil Dairies has diversified through open innovation as the Korean dairy market struggles to maintain its size. Maeil Dairies, one of the top three...

This study examines how NoBrand has faced legal regulations in Korea, and NoBrand's transition to the franchise system to respond to regulatory changes (examined with a case analysis). In 2015, Emart, a Korean retail giant, launched its private brand (PB), NoBrand, to address stagnant sales....

Localization, the process of establishing the most adequate system in the target market according to the given environment to produce the most viable product in the market, can help multinational enterprises (MNE) to better understand the market, and take the most appropriate actions needed....

This study analyzed the firm's actual case in an environment where the financial industry's paradigm changes due to technological development. It focused on Deutsche Bank's competitive action at the heart of the digitalizing European banking industry. This study presents the competitive dynamics...

This study examines how Nongshim, a Korean instant noodle manufacturer, has expanded its operation globally within the concept of "open innovation" through its glocalization strategy, and how this strategy differs from the existing glocalization method enforced by global companies. The study...