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Information personalization is a popular and effective way used especially by online content providers to reduce user effort for the assessment of abundant information load. Based on learning and goal setting theories, in this paper we argue that the successful role of information...
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Companies are increasingly introducing conversational reviews —reviews solicited via chatbots—to gain customer feedback. However, little is known about how chatbot-mediated solicitation influences rating valence and review helpfulness compared to conventional online forms. Therefore, we...
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