Tsekouras, Dimitrios; Gutt, Dominik; Heimbach, Irina - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1651-1672
Companies are increasingly introducing conversational reviews —reviews solicited via chatbots—to gain customer feedback. However, little is known about how chatbot-mediated solicitation influences rating valence and review helpfulness compared to conventional online forms. Therefore, we...