Showing 1 - 10 of 27
Purpose: Mobile technologies are increasingly used as a data source to enable big data analytics that enable inventory control and logistics planning for omnichannel businesses. The purpose of this paper is to focus on the use of mobile technologies to facilitate customers’ shopping in...
Persistent link: https://www.econbiz.de/10012070037
Persistent link: https://www.econbiz.de/10011284914
Persistent link: https://www.econbiz.de/10011565384
Drawing on expectation confirmation research, we develop hypotheses regarding the effect of compensation on key customer outcomes following a major data breach and consequent service recovery effort. Data were collected in a longitudinal field study of Sony customers during their data breach in...
Persistent link: https://www.econbiz.de/10012824621
Newcomers are important for the survival of online communities, but they are often unfamiliar with ingroup norms. Thus, their contributions often receive negative reactions and comments from established members. We study a novel intervention aimed at successfully socializing newcomers into...
Persistent link: https://www.econbiz.de/10013041303
Persistent link: https://www.econbiz.de/10012624136
Mobile technologies are increasingly used as a data source to enable big data analytics that enable inventory control and logistics planning for omnichannel businesses. The purpose of this paper is to focus on the use of mobile technologies to facilitate customers’ shopping in physical retail...
Persistent link: https://www.econbiz.de/10013251213
Given the enormous amount of data created through customers’ transactions in retail stores, it comes as no surprise that retailers are actively seeking initiatives to leverage big data and offer their customers superior services that provide mutual, previously unattainable benefits....
Persistent link: https://www.econbiz.de/10013251216
The explosive growth of mobile devices and their widespread acceptance by customers along with the potential benefits of autoID technologies have prompted retailers to consider adoption of emerging technologies. Their motives are to enhance in-store customer shopping experience and to acquire...
Persistent link: https://www.econbiz.de/10013251219
Persistent link: https://www.econbiz.de/10013286224