One of the most important and difficult tasks that every organization has to perform is the effective measurement of the performance of each employee. Responsibility Accounting is a technique which helps in measuring as well as improving the performance of employees, which ultimately helps the...

Experts say that with Activity-Based Costing (ABC), enterprises were able to improve their efficiency and reduce the cost without sacrificing the value for the customer. Even after the strong advocacy in favor of ABC by Cooper and Kaplan and many others, its acceptance rates are not overwhelming...

This is a case study on Zomato, a pioneer in the e-food business segment of India. The study focuses on the online restaurant aggregator's products, offers, marketing strategies, customers, and revenues, which have helped it emerge as a truly international brand

Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by...

With the intense development and growth of China's mobile communication and technology industry, many manufacturers have come up to take advantage of the growing market of mobile phone users. Approximately 1 billion people own a smartphone. This has led to the birth of many of the world's famous...

Theoretically, a company needs to maintain a liquidity level that is not detrimental to its profitability. Empirical evidence shows a negative correlation between liquidity and profitability but a company cannot operate with zero liquidity in order to maximize its profits. Normally firms try to...