Study of the Factors influencing Online Buying Behaviour of Customers

Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by consumers. This study is aimed to look into how consumers‟ loyalty, trust, service quality and other related factors affect the online buying behavior of customers and the selection of a seller. With the rapid development of network technology and electronic commerce, e-marketing had been formed and developed gradually. The number of Internet users is increasing at a very rapid rate which ultimately increasing the size of online purchasing of goods and services but there are certain factors which affect the buyers buying behavior, which every e-commerce business need to understand in order to attract new customers as well as to retain the existing