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"Be careless with that!" : availability of product upgrades increases cavalier behavior toward possessions

Bellezza, Silvia; Ackerman, Joshua M.; Gino, Francesca - In: Journal of marketing research : JMR 54 (2017) 5, pp. 768-784

Persistent link: https://www.econbiz.de/10011762833

The seesaw self : possessions, identity (de)activation, and task performance

Chung, Jaeyeon; Johar, Gita V. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 752-765

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Blockchain : an entangled political economy approach

Allen, Darcy W. E.; Berg, Chris; Novak, Mikayla - In: Journal of public finance and public choice : JPFPC 33 (2018) 2, pp. 105-125

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Reliability-oriented life extension of mechatronic products : theory and application

Matos Filho, Laudelino Vieira de; Fernandes, Rodrigo Bastos - In: International journal of product lifecycle management : … 13 (2021) 4, pp. 358-383

Persistent link: https://www.econbiz.de/10012800430

Optimal pricing for cloud service providers in a competitive setting

Nan, Guofang; Zhang, Zan; Li, Minqiang - In: International journal of production research 57 (2019) 20, pp. 6278-6291

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Effects of on-demand product adjustments on firm's pricing and product strategies

Jiang, Baojun; Shi, Hongyan; Zou, Tianxin - In: Production and operations management : the flagship … 31 (2022) 3, pp. 1252-1270

Persistent link: https://www.econbiz.de/10013164085

Predicting upgrade timing for successive product generations : an exponential-decay proportional hazard model

Qu, Xinxue; Lotfi, Aslan; Jain, Dipak; Jiang, Zhengrui - In: Production and operations management : the flagship … 31 (2022) 5, pp. 2067-2083

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The retailer's trade-in activity under the manufacturer's upgrading strategy

Yang, Feng; Wu, Xiang; Shan, Feifei - In: Journal of modelling in management 18 (2023) 5, pp. 1420-1453

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Brand love: conceptual and empirical investigation of a holistic causal model

Rahman, Renée; Langner, Tobias; Temme, Dirk - In: Journal of Brand Management 28 (2021) 6, pp. 609-642

Explicating and specifying the origins of brand love, as well as how it affects consumer behavior, establishes vital insights into how brand managers might reap favorable economic consequences from promoting brand love effectively. Therefore, this article presents and validates a holistic,...

Persistent link: https://www.econbiz.de/10014501378

Reconceptualizing brand identity in a dynamic environment

da Silveira, Catherine; Lages, Carmen; Simões, Cláudia - In: Journal of Business Research 66 (2013) 1, pp. 28-36

Brand identity definitions predominately take a unilateral and aspirational perspective—what managers want the brand to … advance the established conceptualization of brand identity by revising the definition and proposing brand identity as dynamic … on a seminal definition from the field of sociology, underpinning the socially constructed nature of identity, the …

Persistent link: https://www.econbiz.de/10011050050