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International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Bell, Sandra (contributor) - 2008
China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL …, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand … management. She reveals: - Who are Chinese branded companies? Where are they coming from, where are they heading for? What are …
Persistent link: https://www.econbiz.de/10014014431
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Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting; Lyu, Rebecca Wenjing - In: Industrial marketing management : the international … 118 (2024), pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Foreign entry and firm R&D : evidence from Chinese manufacturing industries
Anwar, Sajid; Sun, Sizhong - In: R & D management 43 (2013) 4, pp. 303-317
Persistent link: https://www.econbiz.de/10009793792
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Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.; Schlegelmilch, Bodo B.; Stöttinger, … - 2002
Persistent link: https://www.econbiz.de/10001647313
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Globales Marketing-Management : Eine europäische Perspektive
Stöttinger, Barbara; Keegan, Warren J. - 2002
Das Werk stellt einen völlig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar. Vieles in der Diskussion um globales Marketing und Strategie ist von der Spannung zwischen dem Wunsch nach globaler Standardisierung und dem Erfordernis lokaler Anpassung geprägt. Diese...
Persistent link: https://www.econbiz.de/10014509860
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Chinese brands : the build or buy considerations
Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 418-438
Persistent link: https://www.econbiz.de/10003865930