The purpose of this study is to examine the effects of servicescape on the customer’s emotional response and investigate their influences on customers satisfaction. Data were collected from 300 customers shopping in lifestyle centers in Sukhumvit area which has high lifestyle mall density....

The purpose of this study is to examine the factors that affect baby boomers’ shopping well-being and investigate the influences on positive word of mouth. Data was collected in 2012 from 292 baby boomers (47–65 years old) who were shopping in Bangkok metropolitan region shopping centers in...

The duration of the lease may be different, depending on the country. In Thailand, the maximum duration of the long-term lease for residential is 30 years. Even though the term of long lease are very restrictive, 30-years leasehold luxury residential properties in the prime area of Central...

Entertainment business is one of a profitable business in Thailand. Many shopping centers in Thailand especially in “Bangkok Metropolitan� have entertaining sections to attract customers to visit the centers more often. Though customers of entertaining business are not restricted to a...

During 2550 – present compared with other types of shopping centers, Neighborhood center’s supply has increased steadily. And the population of females has increased steadily as well. From the past research, Performance of Neighborhood center had depended on the frequency of the customer...

Thammasat University is interested in encouraging vegetable farmers near Rangsit campus to produce pesticide-free vegetables so that people living around Rangsit campus will have a chance to consume safe and clean vegetables. The conceptual framework has been proposed with 11 factors which are...

This study developed and tested a model to predict innovative work behaviour. Our research question is: What factors influence middle-level managers to initiate new ways of use and/or extend the full range of the available features or functionalities built into an existing or adopted information...