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Marketingmanagement
11
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Cannon, Joseph P.
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Perreault, William D.
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Bello, Daniel C.
13
Gundlach, Gregory T.
9
Donthu, Naveen
7
Homburg, Christian
5
Subramaniam, Ramesh
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4
Kiedaisch, Ingo
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HERSHBERGER, EDMUND K.
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
6
Journal of Business Research
5
Journal of Business & Industrial Marketing
3
Journal of international marketing
3
Journal of marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing research : JMR
2
The journal of business & industrial marketing
2
A reader in marketing communications
1
Handbook of relationship marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 3
1
Journal of Advertising Research
1
Journal of Inter-Organizational Relationships
1
Journal of advertising research
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing education : JME
1
Journal of operations management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Regional studies : official journal of the Regional Studies Association
1
Report / Marketing Science Institute
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The journal of personal selling & sales management : JPSSM
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
30
OLC EcoSci
27
USB Cologne (EcoSocSci)
7
RePEc
6
Other ZBW resources
3
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1
Relating entertainment features in screenplays to movie performance : an empirical investigation
Paulich, Brianna JeeWon
;
Kumar, Vikas
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1222-1242
Persistent link: https://www.econbiz.de/10012659720
Saved in:
2
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
3
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
4
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
5
Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu
;
Donthu, Naveen
;
Yaveroglu, Idil
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10003451427
Saved in:
6
Building trust in US-Japanese business relationships : mediating role of cultural sensitivity
Lohtia, Ritu
;
Bello, Daniel C.
;
Porter, Constance Elise
- In:
Industrial marketing management : the international …
38
(
2009
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10003840531
Saved in:
7
Export channel design : the use of foreign distributors and agents
Bello, Daniel C.
;
Lohtia, Ritu
-
2008
Persistent link: https://www.econbiz.de/10003657207
Saved in:
8
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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9
The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu
;
Donthu, Naveen
;
Hershberger, Edmund K.
- In:
A reader in marketing communications
,
(pp. 201-213)
.
2005
Persistent link: https://www.econbiz.de/10003292732
Saved in:
10
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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