Purpose: The purpose of this study was to test whether endorsements that show a low strength of association (bottom-up bias) benefit from increased attention and processing efforts. The current study also tested whether consumer involvement level (top-down bias) dynamically interacts with the...

Purpose: The current study aims to develop a comprehensive hierarchical model of traits and needs to provide a theoretical understanding of personality determinants of luxury-services consumption. Design/methodology/approach: The sample comprised 415 single-event buyers of premium seats in...

Purpose Despite the remarkable growth of the luxury industry, a phenomenon referred to as luxury fever, as well as the growing interest in word-of-mouth (WOM) marketing in the industry at hand, little is known about how consumers’ perceived leadership of luxury brands dynamically influences...