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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction

Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56

Persistent link: https://www.econbiz.de/10011645105

The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework

Ngobo, Paul Valentin - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 229-250

Persistent link: https://www.econbiz.de/10011658076

Standardization, customization, and customer loyalty in service industry

Kasiri, Leila Agha; Shaheen Mansori - In: Journal of marketing analytics : JMA 4 (2016) 2/3, pp. 66-76

Persistent link: https://www.econbiz.de/10011662824

Causal recipes for customer loyalty to travel agencies : differences between online and offline customers

Silva, Graça Miranda; Gonc̦alves, Helena Martins - In: Journal of business research : JBR 69 (2016) 11, pp. 5512-5518

Persistent link: https://www.econbiz.de/10011590571

Customer loyalty in entertainment venues : the reality TV genre

Lewin, Jeffrey E.; Rajamma, Rajasree K.; Audhesh, Paswan K. - In: Journal of business research : JBR 68 (2015) 3, pp. 607-615

Persistent link: https://www.econbiz.de/10010496162

Switching experience, customer satisfaction, and switching costs in the ICT industry

Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; … - In: Journal of service management 26 (2015) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10010504617

Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

Liu, Matthew Tingchi; Wong, IpKin Anthony; Chu, Rongwei; … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1024-1045

Persistent link: https://www.econbiz.de/10010426100

Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"

Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430

Persistent link: https://www.econbiz.de/10011308462

The predictive ability of different customer feedback metrics for retention

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10011337502

Antecedents of the client's trust in low- versus high-consequence decisions

Terres, Mellina da Silva; Santos, Christiane Pizzutti dos; … - In: The journal of services marketing 29 (2015) 1, pp. 26-37

Persistent link: https://www.econbiz.de/10010531133

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