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The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
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This paper analyzes the strategic opportunities enabled by one of Booking.com's managerial innovations introduced in 2015-16: a new online discount feature. Focusing on the hospitality and online booking platforms, we explore the role of the heterogeneity in characteristics that make...
Persistent link: https://www.econbiz.de/10012850531
Augmenting visitor satisfaction is one of the crucial roles of a destination and an essential for the improvement of infrastructure leading to enhanced attractiveness and competitive positioning of a tourist spot. Efficient management of a range of services needed by visitors in their stay at a...
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influence on tourists’ willingness to revisit the location. The valuable data of this study can inform tourism and hotel … promotion of ideas related to green tourism. On the other side, this study contributes hospitality-related material resources … for the following research and provides recommendations to create strategies for tourism regulators and hospitality …
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