Taiminen, Heini; Taiminen, Kimmo; Munnukka, Juha - In: Journal of Services Marketing 34 (2020) 6, pp. 797-808
Purpose: This study aims to understand how online weight loss services could help customers achieve a durable change. The particular focus is on exploring the roles of value co-creation and well-being outcomes in reinforcing the transformative value potential, which is argued to be realized as...