Trail, Galen; Kim, Ari; Bang, Hyejin; … - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 5, pp. 1147-1162
Purpose Despite the use of plagiarism-checking software and current ethical guidelines in sport management journals, raising awareness of ethical concerns and potential risks of artificial intelligence (AI) applications is necessary. This paper discusses how AI affects ethical research and...