study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional …. Trust and satisfaction in M-wallet are both found to be mediating the perceived customer value and loyalty relationship …-wallet loyalty. Finally, this study recommends that managers should emphasize leveraging trust and satisfaction to shape loyalty in …

student perceived value. Moreover, we analyze the impact of perceived value on student satisfaction and loyalty. An empirical … universities. We therefore study the effects of the quality of the student-professor interaction, trust, and university image on …

student perceived value. Moreover, we analyze the impact of perceived value on student satisfaction and loyalty. An empirical … universities. We therefore study the effects of the quality of the student-professor interaction, trust, and university image on …

. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for …This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines … operating Barcelona–London flights. The results show that the principal antecedent of conative loyalty is affective loyalty …

This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on … continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built … predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the …

and usage level actually affect value, trust and loyalty is inconclusive. The current research is set in the … perceived value relates positively to loyalty, and that trust mediates that relationship. Surprisingly, in the … telecommunications industry, increasing relationship age and usage level strengthen neither value and loyalty nor the links between trust …