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Bronnenberg, Bart J.
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Dubé, Jean-Pierre
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Albuquerque, Paulo
27
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11
Mela, Carl F.
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10
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9
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ECONIS (ZBW)
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21
The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
;
Gentzkow, …
- In:
The American economic review
102
(
2012
)
6
,
pp. 2472-2508
Persistent link: https://www.econbiz.de/10009710995
Saved in:
22
Introduction to the special section on "Marketing dynamics"
Bronnenberg, Bart J.
;
Erdem, Tülin
;
Rossi, Peter E.
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 749-749
Persistent link: https://www.econbiz.de/10009688827
Saved in:
23
Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
-
2014
Persistent link: https://www.econbiz.de/10010391778
Saved in:
24
Editorial: Report of the Marketing Science editorial review committee
Fader, Peter
;
Bronnenberg, Bart J.
;
Iyer, Ganesh
; …
- In:
Marketing science
33
(
2014
)
2
,
pp. 159-162
Persistent link: https://www.econbiz.de/10010358799
Saved in:
25
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
Saved in:
26
Mapping online consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10008858654
Saved in:
27
An empirical analysis of assortment similarities across US supermarkets
Hwang, Minha
;
Bronnenberg, Bart J.
;
Thomadsen, Raphael
- In:
Marketing science
29
(
2010
)
5
,
pp. 858-879
Persistent link: https://www.econbiz.de/10008736190
Saved in:
28
Brand history, geography, and the persistence of brand shares
Bronnenberg, Bart J.
;
Dhar, Sanjay K.
;
Dubé, Jean-Pierre H.
- In:
Journal of political economy
117
(
2009
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10003842142
Saved in:
29
Market areas of car dealerships
Albuquerque, Paulo
;
Bronnenberg, Bart J.
-
2008
-
Rev.
Persistent link: https://www.econbiz.de/10003842595
Saved in:
30
Estimating demand heterogeneity using aggregated data : an application to the frozen pizza category
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science
28
(
2009
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10003843336
Saved in:
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