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Health and cosmetics : investigating consumers' values for buying organic personal care products

Ezlika Ghazali; Soon, Pat Chen; Mutum, Dilip S.; Bang, … - In: Journal of retailing and consumer services 39 (2017), pp. 154-163

Persistent link: https://www.econbiz.de/10011747770

Understanding new religion-compliant product adoption (NRCPA) in Islamic markets

Al-Hajla, Ali Homaid; Bang, Nguyen; Melewar, T. C.; … - In: Journal of global marketing 32 (2019) 4, pp. 288-302

Persistent link: https://www.econbiz.de/10012201038

Management of Shari’ah Compliant Businesses : Case Studies on Creation of Sustainable Value

Ezlika Ghazali (ed.); Mutum, Dilip S. (ed.); … - 2019

Introduction: Managing Shari'ah Compliant Businesses to Create Sustainable Value -- Islamic Financial Management: The Challenges and Potentials of Improving Access to Islamic Financial Services in Non-Muslim Countries: The Case of Australia -- The Role of Cash Waqf in Poverty Reduction: A...

Persistent link: https://www.econbiz.de/10012398583

Expectations and beyond : the nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model

Ezlika Ghazali; Mutum, Dilip S.; Na Kai Lun - In: Journal of consumer behaviour 23 (2024) 2, pp. 655-675

Persistent link: https://www.econbiz.de/10014507464

Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices

Mutum, Dilip S. (ed.); Soo Yeong Ewe (ed.); … - 2024

1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3:...

Persistent link: https://www.econbiz.de/10014512195

Social entrepreneurship and volunteering : moderation effects of volunteer experience levels on social entrepreneurial intent model

Ezlika Ghazali; Mutum, Dilip S.; Bang, Nguyen; Zalfa … - In: Entrepreneurship research journal : ERJ 14 (2024) 1, pp. 53-88

Persistent link: https://www.econbiz.de/10014526154

Introduction : emerging market resilience : modern marketing strategies for a dynamic world

Mutum, Dilip S.; Ezlika Ghazali; Soo Yeong Ewe; … - In: Marketing Case Studies in Emerging Markets : …, (pp. 1-5). 2024

Persistent link: https://www.econbiz.de/10014528063

Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model

Ezlika Ghazali; Mutum, Dilip S.; Waqas, Muhammad; Bang, … - In: International journal of hospitality management 101 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013271315

Impact of religious values and habit on an extended green purchase behaviour model

Ezlika Ghazali; Mutum, Dilip S.; Ariswibowo, Nanang - In: International Journal of Consumer Studies 42 (2018) 6, pp. 639-654

Persistent link: https://www.econbiz.de/10012090729

Personal blog marketing

Mutum, Dilip S.; Ghazali, Ezlika M. - In: Marketing in the cyber era : strategies and emerging trends, (pp. 9-15). 2014

Persistent link: https://www.econbiz.de/10010241439