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This study explores the relationship between corporate social responsibility (CSR) and investor intention's to invest under the indirect mediating mechanism of corporate identity and corporate image. The data were collected in time lags under case study method by using adopted / adapted...
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Chapter 1: CSR and Company Magazines -- Chapter 2: The Pirelli case study -- Chapter 3: Fatti e Notizie and the evolution of the CSR discourse 1950 2019 -- Chapter 4: CSR discourses three examples -- Chapter 5: Implicit and Explicit in the Pirelli Internal CSR Narrative.
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