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Impact of marketing capabilities on competitive advantage and business performance : research propositions

Chahal, Hardeep; Kaur, Jagmeet - In: International journal of business competition and … 3 (2013) 2, pp. 121-138

Persistent link: https://www.econbiz.de/10010242144

Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis

Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119

Persistent link: https://www.econbiz.de/10011580387

The impact of market orientation on marketing performance : exploring the moderating role of competitive advantage

Dahmiri, Dahmiri; Junaidi, Junaidi; Johannes; Yacob, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 164-174

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance, with competitive advantage as a moderating variable. The research methodology employs path analysis using Smart PLS software version 4.0 and involves 397 MSME owners in Jambi...

Persistent link: https://www.econbiz.de/10014636331

Catalyzing transformational leadership in Chinese hospitality industry : complexity theory perspective : mix method approach

Janjua, Nadia Aslam; Sahibzada, Umar Farooq - In: Leadership & organization development journal 45 (2024) 2, pp. 304-328

Persistent link: https://www.econbiz.de/10015050518

Strategic orientation and sustainable competitive performance of family firms : evidence of an emerging economy

Rizwan Ullah Khan; Salamzadeh, Yashar; Abbasi, Munir A.; … - In: Journal of small business strategy 32 (2022) 2, pp. 67-82

Persistent link: https://www.econbiz.de/10015395575

Examining the role of information technology in cultivating firms' dynamic marketing capabilities

Wang, Eric T. G.; Hu, Han-fen; Hu, Paul Jen-Hwa - In: Information & management : the internat. journal of … 50 (2013) 6, pp. 336-343

Persistent link: https://www.econbiz.de/10009775415

Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity

Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064

Persistent link: https://www.econbiz.de/10011589132

Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power

Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610

Persistent link: https://www.econbiz.de/10011597409

Effects of industry forces, market orientation, and marketing capabilities on business performance : an empirical analysis of Japanese manufacturers from 2009 to 2011

Takata, Hidesuke - In: Journal of business research : JBR 69 (2016) 12, pp. 5611-5619

Persistent link: https://www.econbiz.de/10011597412

Market orientation, marketing capabilities and sustainable innovation : the mediating role of sustainable consumption and competitive advantage

Kamboj, Shampy; Rahman, Zillur - In: Management research review 40 (2017) 6, pp. 698-724

Persistent link: https://www.econbiz.de/10011763650