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Purpose – This paper aims to consider factors that determine the direction of international market selection. It does this with specific reference to service companies operating in the retail sector. Design/methodology/approach – The paper draws on general, services and retail specific...
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The relationship marketing paradigm has emerged as a major tool by which marketers may examine and conceptualise relationships with consumers, however its application to the business-to-business dimension of retailing has been largely neglected. The current work examines one particular aspect of...
Persistent link: https://www.econbiz.de/10009428481
Purpose – The research presented here initiates the process of the detailed analysis of international retail divestment activity through the identification of the volume of global divestment activity and the characteristics of that activity during the timeframe of 1987-2003....
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