utilisation of the Internet within the UKretail sector and examining its potential as a new retailchannel. The paper presents an …-depth interviews. Thisapproach provides a framework of current retail usage ofthe Internet and explores retailers’ perceptions of … on the Internet are low and provides guidancefor retailers wishing to increase their level of Internetactivity. …

As the user‐base of the Internet expands, on‐line “virtual communities” may have the potential to become the key … as an emerging customer interface. Reviews the economic argument for virtual communities as the first viable Internet …

The Internet marketing techniques detailed in this article provide tactics to maximize the utility of the Internet as a … vehicle for marketing communications. We found that Internet marketers today must provide increasingly sophisticated users … for this study. Quantitative analysis identified current industry utilization of Internet marketing techniques, as well as …

utilisation of the Internet within the UK retail sector and examining its potential as a new retail channel. The paper presents an …‐depth interviews. This approach provides a framework of current retail usage of the Internet and explores retailers’ perceptions of the … on the Internet are low and provides guidance for retailers wishing to increase their level of Internet activity.  …

creating mutual value. The Internet as a marketing channel is interactive, accessible, ubiquitous, and integrates marketing … communication with commercial transactions and service delivery. As a channel, the Internet both sends content to an audience, and … mutual value can be created. By drawing a broad picture of marketing communication in an Internet world, this article seeks …

creating mutual value. The Internet as a marketing channel is interactive, accessible, ubiquitous, and integrates marketing … communication with commercial transactions and service delivery. As a channel, the Internet both sends content to an audience, and … mutual value can be created. By drawing a broad picture of marketing communication in an Internet world, this article seeks …