Lynch, Paul A. - In: International Journal of Contemporary Hospitality Management 6 (1994) 4, pp. 25-31
Assesses the implications for tourism organizations, with responsibility for training, of promoting world … training by bed and breakfast operators. Examines the motivations of operators, their perceived training requirements and … determinants of views on training. Identifies two target segments: a learner segment and a non‐learner segment. Finds that tourism …