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The purpose of the study is to empirically examine the practice of public relations in Greece and assess the extent to which practitioners strategically manage and contribute to the strategic management of organizations. Moreover, the study aims to reveal differences in the public relations...
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Purpose: This paper aims to examine consumer reactions during product-harm crises by measuring the impact of perceived risk, blame and trust on consumer purchase intentions. Moreover, the role of perceived crisis severity is examined as affecting the three main endogenous variables of the...
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Corporate crises are becoming more frequent and devastating for corporations. The Bhopal disaster cost Union Carbide Corporation over half a billion dollars and forced it into a restructuring that reduced its size by one half.
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