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Ewing, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
53
OLC EcoSci
19
RePEc
5
BASE
4
Other ZBW resources
4
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21
Market orientation and performance in the public sector : the role of organisational commitment
Caruana, Albert
;
Ramaseshan, B.
;
Ewing, Michael
-
1996
Persistent link: https://www.econbiz.de/10000973818
Saved in:
22
Strategic human resource effectiveness, internal marketing and performance in the public sector
Ewing, Michael
;
Caruana, Albert
- In:
International employment relations review
5
(
1999
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10001600935
Saved in:
23
Aesthetic theory and logo design: examining consumer response to proportion across cultures
Pittard, Narelle
;
Ewing, Michael
;
Jevons, Colin
- In:
International marketing review
24
(
2007
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10007750133
Saved in:
24
Squatting at the digital campfire - researching the open source software community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 631-654
Persistent link: https://www.econbiz.de/10008210194
Saved in:
25
Squatting at the digital campfire - researching the open source software community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 631-654
Persistent link: https://www.econbiz.de/10008210208
Saved in:
26
Squatting at the digital campfire - researching the open source software community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10008210767
Saved in:
27
Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis - This paper expresses the need to establish methodologies to evaluate and map Web sites within and between industries. In addition, it addresses the issue of how the telecom industry is evaluating and mapping using correspondence analysis.
Berthon, Pierre
;
Pitt, Leyland
;
Ewing, Michael
; …
- In:
Information resources management journal : IRMJ ; an …
14
(
2001
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10008337054
Saved in:
28
Integrated marketing communications measurement and evaluation
Ewing, Michael
- In:
Journal of marketing communications
15
(
2009
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10008270449
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29
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10008274067
Saved in:
30
Captivating company: Dimensions of attractiveness in employer branding
Berthon, Pierre
;
Ewing, Michael
;
Hah, Li Lian
- In:
International journal of advertising : the quarterly …
24
(
2005
)
2
,
pp. 151-172
Persistent link: https://www.econbiz.de/10008116688
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