I. Contemporary Digital Trends and Marketing -- 1. Innovative Marketing Approaches In The Digital Era - The … Transformation Of Businesses And Marketing Mix Strategies -- 2. The Role of Artificial Intelligence in The Modern Approach to … Neuromarketing -- 3. Recommendation Systems: Marketing Applications, Benefits and Risks -- II. Contemporary Social Issues and …

consumers. This paper explores the marketing tactics utilized by Dove brand and Nike, Inc. Although the means were different …

The issue of whether profitable preharvest and postharvest marketing strategies exist relative to harvest sales for … Kansas crops for the 1985-1998 marketing years is addressed. Practical application of market efficiency concepts is discussed …. Nonharvest wheat marketing strategies offered less opportunity relative to harvest sales than for feedgrains and especially …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

An expected-utility model and a chance-constrained linear programming model were used to analyze four marketing … strategies and seven crop insurance alternatives for cotton marketing in Georgia. The results suggest that existing marketing …

, marketing strategies and supply chain dimensions in the creation of value. …

A personal interview survey of 87 grain marketing cooperatives regarding the impact of changes in government programs … adapted to each unique situation. Key Words: Cooperatives, marketing strategies, farm programs, grain marketing, country …

explaining consumer preferences and buyingmotives, which is of great importance for marketing practice.Personal values that are … of great importance for marketing strategies. If thereare differences between the personal values of consumers who are … marketing strategies, which should incorporate culture- specific productcognition.The following aspects of this issue will be …