Similar Search Results

High versus low online price discounts : effects on customers' perception of risk

Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412

Persistent link: https://www.econbiz.de/10010429354

Global retailers and logalization : "thinking locally and acting globally"

Kim, Pielah; Lee, Jung Eun; Stoel, Leslie - In: The international review of retail, distribution and … 27 (2017) 5, pp. 468-484

Persistent link: https://www.econbiz.de/10011853913

An unintended consequence of exaggerated maximum-discount tensile price claims

Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 25 (2016) 7, pp. 700-709

Persistent link: https://www.econbiz.de/10011616266

Fair trade advertising : influences of information type and emotional appeal congruency

Hur, Songyee; Lee, Jung Eun; Stoel, Leslie - In: Journal of marketing communications 26 (2020) 2, pp. 186-206

Persistent link: https://www.econbiz.de/10012203409

High versus low online price discounts: effects on customers’ perception of risks

Eun Lee, Jung; Stoel, Leslie - In: Journal of Product & Brand Management 23 (2014) 6, pp. 401-412

Purpose – The purpose of this paper is to examine the signaling effects of high versus low price discounts by integrating extant literature on price discounts, perceived risks and purchase intentions for products sold online. The study examines the influence of price discounts on perceived...

Persistent link: https://www.econbiz.de/10014897018

The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies

Lee, Jung Eun; Cho, Jung Rim - In: The journal of product & brand management 32 (2023) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10013552943

Presentation-order effect of product images on consumers' mental imagery processing and purchase intentions

Lee, Jung Eun; Shin, Eonyou; Kincade, Doris H. - In: The journal of product & brand management 33 (2024) 5, pp. 604-617

Persistent link: https://www.econbiz.de/10015165221

Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity

Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462

Persistent link: https://www.econbiz.de/10011919444

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Lee, Jung Eun; Watkins, Brandi - In: Journal of business research : JBR 69 (2016) 12, pp. 5753-5760

Persistent link: https://www.econbiz.de/10011597491

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

Persistent link: https://www.econbiz.de/10012581696

1
2
3
4
5
6
7
8
Next
Last