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The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions

Roy, Rajat - In: Marketing intelligence & planning 35 (2017) 3, pp. 397-407

Persistent link: https://www.econbiz.de/10011706990

Impulse buying and checkout donation : leveraging reparatory processes of purchase guilt

Soumya Singh; Sapna Singh - In: International review on public and non-profit marketing 21 (2024) 1, pp. 83-106

Persistent link: https://www.econbiz.de/10014501185

Emergency purchasing situations : implications for consumer decision-making

Samson, Alain; Voyer, Benjamin G. - In: Journal of economic psychology : research in economic … 44 (2014), pp. 21-33

Persistent link: https://www.econbiz.de/10010472909

The perfect fit : the moderating role of selling cues on hedonic and utilitarian product types

Das, Gopal; Mukherjee, Amaradri; Smith, Ronn J. - In: Journal of retailing 94 (2018) 2, pp. 203-216

Persistent link: https://www.econbiz.de/10011881549

Salesperson influence tactics and the buying agent purchase decision : mediating role of buying agent trust of the salesperson and moderating role of buying agent regulatory orientation focus

Hartmann, Nathaniel; Plouffe, Christopher R.; Kohsuwan, … - In: Industrial marketing management : the international … 87 (2020), pp. 31-46

Persistent link: https://www.econbiz.de/10012285128

A study on how the scarcity message in online promotion influences attitude and purchase base on regulatory focus

An, UnSeok - In: Journal of international economic review 13 (2020) 2, pp. 67-73

Persistent link: https://www.econbiz.de/10012662901

The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention

Ren, Linan; Lee, Seok Kee; Chun, Sungyong - In: International journal of consumer studies 47 (2023) 4, pp. 1241-1255

Persistent link: https://www.econbiz.de/10014325930

“Tailoring” customization services : Effects of customization mode and consumer regulatory focus

Wang, Yonggui; Kandampully, Jay; Jia, He (Michael) - In: Journal of Service Management 24 (2013) 1, pp. 82-104

Purpose – The aim of this article is to examine the interaction effect of customization mode and regulatory focus on the “tailoring” outcomes of customized services in both the number of options retained and consumer evaluations. Design/methodology/approach – Two experiments investigate...

Persistent link: https://www.econbiz.de/10014894449

A social cognitive perspective on opportunity evaluation

Kushev, Trayan; Ahuja, Manju K.; Carter, Robert E. - In: Journal of entrepreneurship 28 (2019) 1, pp. 35-67

Persistent link: https://www.econbiz.de/10012009359

L'influence de la marque, de la juxtaposition et de la coordination sur l'évaluation et l'intention d'achat : une approche expérimentale en magasin

Lessassy, L.; Jolibert, A. - HAL - 2010

leur juxtaposition et leur coordination, affectent l'évaluation et l'intention d'achat. Une expérimentation en magasin a …

Persistent link: https://www.econbiz.de/10008789376