The perfect fit : the moderating role of selling cues on hedonic and utilitarian product types
Gopal Das, Amaradri Mukherjee, Ronn J. Smith
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Das, Gopal ; Mukherjee, Amaradri ; Smith, Ronn J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 2, p. 203-216
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| Subject: | Scarcity cue | Popularity cue | Regulatory focus | Perceived risk | Perceived product uniqueness | Purchase intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881549