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The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing

Choi, Jungsil; Madhavaram, Sreedhar R.; Park, Hyun Young - In: Journal of retailing 96 (2020) 2, pp. 251-265

Persistent link: https://www.econbiz.de/10012295829

How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

Choi, Jungsil; Park, Hyun Young - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 749-769

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The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

Choi, Jungsil - 2020

The present research investigates how purchase motives (hedonic vs utilitarian) influence the effectiveness of partitioned versus combined pricing. Across four studies, we find that compared to combined pricing, partitioned pricing increases hedonic purchases, but not utilitarian purchases. We...

Persistent link: https://www.econbiz.de/10012830954

How health motivation moderates the effect of vividness on consumption expectations of indulgent food

Choi, Jungsil; Ju, Ilwoo - In: Journal of consumer behaviour 22 (2023) 6, pp. 1474-1492

Persistent link: https://www.econbiz.de/10014440213

Regulatory focus as a predictor of attitudes toward partitioned and combined pricing

Lee, Kiljae; Choi, Jungsil; Li, Yexin Jessica - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 355-362

Persistent link: https://www.econbiz.de/10010403222

The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 545-557

Persistent link: https://www.econbiz.de/10010417555

What type of framing message is more appropriate with nine-ending pricing?

Choi, Jungsil; Lee, Kiljae; Ji, Yong-yeon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 603-614

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The effect of product positioning in a comparison table on consumers' evaluation of a sponsor

Choi, Jungsil; Myer, Duane W. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 367-380

Persistent link: https://www.econbiz.de/10009530694

Effect of perceived warmth on positive judgment

Choi, Jungsil; Chang, Young Kyun; Lee, Kiljae; Chang, Jae D. - In: The journal of consumer marketing 33 (2016) 4, pp. 235-244

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Impact of death-related television programming on advertising evaluation

Rangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 326-337

Persistent link: https://www.econbiz.de/10011410150