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1
Exploring consumers' motives for electric vehicle adoption : bridging the attitude-behavior gap
Chaturvedi, Pallavi
;
Kulshreshtha, Kushagra
;
Tripathi, Vikas
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 4174-4192
Persistent link: https://www.econbiz.de/10014502530
Saved in:
2
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
3
Indian consumers attitude towards green products
Muruganantham, G.
- In:
International journal of social entrepreneurship and …
2
(
2013
)
4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10010337175
Saved in:
4
Indian consumers attitude towards green products
Muruganantham, G.
- In:
International journal of social entrepreneurship and …
2
(
2013
)
4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10010337177
Saved in:
5
Going green on the go : are Indian travellers ready to embrace travel responsibilities?
Chakraborty, Supernova
;
Soodan, Vishal
;
Saha, Shantanu
- In:
International journal of management practice : IJMP
15
(
2022
)
6
,
pp. 731-747
Persistent link: https://www.econbiz.de/10013415142
Saved in:
6
Exploring the impact of green marketing on consumer behaviour in the FMCG industry : a sustainable path to consumer engagement
Kalra, Dixit
;
Singh, Harpreet
;
Gupta, Medha
;
Gupta, Swati
- In:
Green management : a new paradigm in the world of business
,
(pp. 81-93)
.
2024
Persistent link: https://www.econbiz.de/10015057588
Saved in:
7
Analysis of barriers for green marketing using interpretive structure modelling
Chaudhary, Karishma
;
Agarwal, Alpana
- In:
International journal of business and globalisation : IJBG
37
(
2024
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10015063805
Saved in:
8
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
9
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
10
A study on consumer perspective towards green products in Bengaluru city, India
Padmaja, Pusarla Lakshmi
;
Mohan, Vaddadi Krishna
- In:
Journal of economics and business research
22
(
2016
)
1
,
pp. 137-151
Persistent link: https://www.econbiz.de/10011572652
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